Hotel sales pros dress the part

hospitality sales attire

Hotel sales people need to dress like the professionals that they are.

In hotel sales, one of my pet peeves is that often proper emphasis is not placed on presenting a professional appearance.

Do you know who invented casual Fridays? Some say it was Levi Strauss did in an effort to promote sales of jeans and other casual clothes. Others such as our friends at Wikipedia suggest we look back to the Hawaiian Islands shortly after World War II, when in the tropical heat they began to allow professionals to wear Hawaiian shirts. Because of the balmy weather, this was not unique to hotel sales of course, but to most business situations.

Regardless, it really took off in Silicon Valley in the late 1900s and early 2000s when the dot-com bubble was building.

However, I would still contend that in the majority of situations, those of us in hotel sales have no business participating in that ritual. We are the first contact for many potential customers, and this gives us hotel sales types the awesome responsibility of making a first impression on behalf of our hotel. It’s not just a first impression but a consistent one. You know that your property goes to great lengths to make their staff look sharp, primarily through uniforms. Look at your banquet and restaurant staff and you’ll see that they are (or should be!) attired in a way that supports the hotel brand. In fact, their look is one of the many factors that actually supports your hotel sales efforts of generating a first class image.

Obviously this does not apply to 100% of hotel situations.  Our example of Hawaii is a good one. In tropical locations, often suits and ties (or the female equivalent) are not appropriate, but you can virtually always see what competing properties wear as professional hotel sales attire.

If you’ve read many of my previous training blog posts, you’ll realize that to book the business, we need to present ourselves in a BETTER light than the competition. Not perfect; just better. And if we dress poorly compared to our hotel sales competition, we are giving over to them points that the competition will be delighted to have.

 

Posted 4/8/13

 

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