Hospitality sales professionals properly prioritize their tasks


Hospitality sales managers who want to be productive focus on highly important activities.

Hospitality sales people who are victims of procrastination hopefully got some direction from our most recent blog post titled “Hospitality sales pros take action.” In the post we explore some of the issues that can keep people under the influence of procrastination. And we look at some of the ways the hospitality sales manager can get some momentum to break the logjam.

To take this topic a bit further, let’s talk about another way to look at the time management problem that many face: staying on task. In Alan Lakein’s classic book on time management, “How to Get Control of Your Time and Your Life” he explores such critical topics such as spending time on your A priorities, and asking the question “What’s the best use of my time right now?”

But how does a productive hospitality sales person determine what his or her A Priorities are?

urgent vs important

One good way for the hospitality sales manager to avoid procrastination is to look at the tasks at hand and placing them in this matrix that compares importance vs. urgency. When a task is both important and urgent (like the marketing plan as it nears deadline) the task is obviously in the upper right or “critical activities” quadrant. But the topic is much more complex. There’s more on this matrix in an interesting article by the folks at

So don’t be afraid, and don’t be overwhelmed.  Combining our thoughts from our last post, though our primary ongoing task is hospitality sales, you sometimes have to:

  • attack an overwhelming task, in which as you take little pieces out it just like holes in Swiss cheese, or
  • place the task in its proper quadrant of the Importance/Urgency matrix, and see when (or if at all) it should be done.

With these tools, you’re on your way to becoming a focused and productive hospitality sales professional. 

Posted 10/24/13

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